Something You Don’t Know About Me

In a couple weeks, I will be presenting to a few hundred professional photographers and other creative entrepreneurs at the WPPI 2015 conference in Las Vegas.  I’ve been going pretty much every year since I stumbled into the wonderful world of photographers in 2004, as head of marketing at Pictage.  Over 10 years snuggled into … Read moreSomething You Don’t Know About Me

My 2015 Goal: Delivering Clarity

Let me be crystal clear…   You need clarity to create achievable goals and strategies for your business, and I want every artist-based business to succeed using the clarity of Specialism strategies.WHY is clarity such an important word in business? CLARITY CREATES SAFETY A bottom line is that it’s really about feeding your family, your business demands and your artistic desires. … Read moreMy 2015 Goal: Delivering Clarity

What do the Easter Bunny, an honest politician and an upscale bride have in common?

OKAY so what do the Easter Bunny, the Honest Politician and the Upscale Bride Have in Common? ANSWER: In spite of our most optimistic desires, none of them really exists. Yeah, I telegraphed that one, didn’t I? (Did I rush it?  I feel like I rushed it, a little.) Okay… then let’s get to the … Read moreWhat do the Easter Bunny, an honest politician and an upscale bride have in common?

Holy Crap ! It Finally Happened.

Strap in, I’ve got some BIG news… first, some history:    I began “coaching” (a term I use to metaphorically describe everything from standing on the sidelines and sending in plays to leading the team actively right from the game floor) almost 30 years ago, when I stumbled onto the concept of Specialism. I was compelled … Read moreHoly Crap ! It Finally Happened.

Why Outsourcing is Like a Barbershop Shave

Yesterday, I was lucky. My two boys spent the day with friends at the pool, and Mel was busily studying for a Law School final.  Since I’m self-employed, I saw a quiet Sunday in the house as a “free” workday and started mentally planning what I would try to accomplish as I drove the boys to … Read moreWhy Outsourcing is Like a Barbershop Shave

Your Magic Isn’t In What You Do

I’ve studied close-up magic since I was 10 years old and imagined myself with a career as a professional magician for many of my early years. I also learned at the direction of some of the world’s most famous and talented magicians during my wonder years.  The really important stuff  they taught me had little to do with this…

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Being anti-bad ain’t good.

Often, when I ask a business owner what makes them “special” or why do their customers love them, I get responses like, “I make them feel comfortable and they trust me” and “I care about them” and “I exceed their expectations.” While these things are definitely recommended, they aren’t extraordinary or exceptional.  How can you tell?  Think about the opposite … Read moreBeing anti-bad ain’t good.

Are You Worth More Than Your Images?

Over the last few years, I’ve noticed that many (though not all) of the professional photographers act as if the images they capture are their “babies” and therefore want to “protect and keep them safe” from harm/change, like Instagram filters or Costco printing. This ownership mentality probably made sense in the days of film photography … Read moreAre You Worth More Than Your Images?

Want to Create a Cult Community around Your Brand in 5 steps?

First, remember that Cult communities are progressive, not regressive.  This means that they must stand for change, not the status quo, to be powerful and sustainable. Second, note that true commitment is exclusionary.  The more exclusive the club, the more value people place on its membership (and members).  And, to this end, TOUCH matters.  Communities that … Read moreWant to Create a Cult Community around Your Brand in 5 steps?

If You Expect to Survive, You Need to Know This. (#3 may piss you off)

Survival can’t really be called a “goal” since its not about achieving, as much as avoiding, things… like failure and bankruptcy. In my world, surviving is a game that cannot be won, regardless of how much time, energy & money you put into it.  I call this the HULA-HOOP Syndrome.  If Hula-hooping had goals, they’d be sound something like … Read moreIf You Expect to Survive, You Need to Know This. (#3 may piss you off)