REGISTRATION NOW OPEN! (Click for open seats. Some locations sell out fast.)
Day 1: DEFINE YOUR BRAND IDENTITY.
Day 2: DISCOVER YOUR BRAND VALUE.
Day 3: DECLARE YOUR BRAND STORY.
I'm Jeff Jochum. Click to learn more about me.
 BRAND
FIGHT CLUB
3-DAY WORKSHOPS
in Hawaii, Paris, Seattle/Vancouver!
UP CLOSE & 
PERSONAL 
6 ENTREPRENEUR ATTENDEES MAX.
3 DAYS of INTENSE LEARNING & RESULTS
1-2 DAYS OF TOURISTY FUN (OPTIONAL)
COMPETITIVE & FRIENDLY PEER GROUP
ONE CHAMPION (BATTLE ROYALE)
INCLUDES 1st CLASS LODGING
INCLUDES 1st-Class lodging for all workshop nights!
"This isn't just another workshop."
YOU CAN DISCOVER THE SECRETS OF YOUR SPECIALISM SUCCESS... IN SOME OF THE MOST EXCITING PLACES ON THE PLANET
Since 1995, I've been conducting "Fight Club" style workshops focused on creating clear, powerful, and concise business and personal branding.  

Initially, I did this only for tech companies seeking investment who needed to learn how to pitch their businesses to cynical investors and then handle the onslaught of tough questions that followed. Over time, I realized this process created results that were incredibly valuable to all entrepreneurs, especially those running creative service businesses (like photographers.)

So, I modified it for creative small businesses in 2010 and it took off, enabling scores of the best companies to also become the most successfully profitable, as well. (There are lots of video testimonials on this page that proves this.)  

One of the coolest things I've discovered is that a tough, intense workshop about the WHY and WHO of YOU is best done from a place that sparks happiness and adventure. For me, that means TRAVEL!


REGISTRATION NOW OPEN!
Brand Fight Club™ - A Few Details
  • A 3-day intensive workshop that will revolutionize and reinvigorate your business passions.
  • 3-5 days/nights in a beautiful private location in one of the most exciting cities in the world.
  • Learn to put passion, personality, and authenticity into your brand identity.
  • Create an Authentically Unique Brand that celebrates everything you love about your best customers... and you.
  • Breathe fresh life into your business and your personal mission.
  • Discover how to pitch your most attractive business message and purpose in 10 words or less.
  • Find out how to stop selling and get BOUGHT.
  • Become your own best cheerleader for your business and go home amped to jump to the next level.
Seattle, WA
Vancouver BC 
Feb. 6-9, 2018
Kauai, Hawaii!
Jan.  7-10, 2018
London (UK)*
Sept. 26-30, 2017
SOLD OUT
Paris, France
Nov. 4-9, 2017
SOLD OUT
Click the image above to discover some details about where you'll be staying
London was where I did my first international Brand Fight Club and it was crazy productive, energizing, and fun! *This year, the LONDON workshop is focused on MEN succeeding in creative markets and we'll be at a cool, totally British AirBnB home instead of a hotel! (4 nights)
Click on the image to learn more about this location. (May change based on final dates )
Having lived in Aix en Provence, I was very lucky to be able to become quite familiar with Paris - as it was a short bullet-train ride away from Aix.) For this trip, I'm planning on keeping us in the city, within walking distance of the Ave. de Champs-Elysee in the 16th District. (5 nights)
Click on the image to learn more about this location. (May change based on final dates )
Ahhh... the Pacific Northwest! Fresh, hip, and the perfect place to focus all your energies on getting stuff DONE. This workshop will likely be one of the most intense, and will be somewhat removed from lots of touristy things... at least until AFTER the Battle Royale finale (3 nights)
Click on the image to learn more about this location. (May change based on final dates )
HAWAII!  While the details are still being massaged, this Brand Fight Club will be sun-drenched and over-casualized. Perfect for snowy Januarys everywhere else.
Click on the image to learn more about this location. (May change based on final dates )
Here are more reviews by attendees & the ACTUAL Battle Royale from Paris 2017!
REGISTRATION NOW OPEN!
What Will You Learn at BRAND FIGHT CLUB™?
DAY ONE: DISCOVER
Your Authentically Unique Brand

YOUR BRAND IDENTITY

DEFINE UNIQUENESS 

- What’s in Your Soup? 

- Authenticity Words

REFINE SIMPLICITY 

- Complexification

- A Need to Know

- Authenticity Hates Complexity. 

GROW STICKINESS

- Selling Food to Hungry People 

- Stories Are Sticky 

- The Information Paradox

WHY BETTER ISN'T  BEST

- Different from Better 

- The World’s Best Entrepreneur

WHY QUALITY IS DEAD 

- “It Works!”

- Only Something You Can Lose! 

DAY TWO: DEFINE
Your AUB Value Propositions

YOUR BRAND VALUE

OVERCOME COMPETITION 

- The Test of Opposites 

- Winning without Competing

LEVERAGE POLARIZATION

- Demonizing Your Competition

- Love Your Enemies 

CELEBRATE IMPERFECTION

- Guilty Pleasures Will Set You Free 

BRAND SIGNATURES 

- Naming Your Rose 

STORYTELLING 

- Premise and Practice (A to Z)

UNDERSTAND PERFORMANCE 

- Product Business Models

DAY THREE: DECLARE
You To The World In
The Battle Royale

YOUR BRAND STORY

MARKETING CHOICES .

- Customers Lie

- Why People Buy

- The Power of Focus

- Changing Is Harder 

USING INFLUENCE 

- Personal Trumps Social  

DISCOUNTING

- The Groupon Failure 

MEASURING PROGRESS 

- Flying versus Not Falling 

- Activity versus Progress 

SELLING YOUR STORY

- Selling to an Unsophisticated Client 

- Presentation zen


CLICK HERE TO SEE THE ENTIRE COURSE AGENDA, DAY BY DAY 
REGISTRATION NOW OPEN!
Copyright 2017 - Jeff Jochum Consulting LLC - All Rights Reserved
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