WELCOME TO JEFF JOCHUM’S AUTHENTICALLY UNIQUE BRAND (AUB) MASTER COURSE
- This course was designed as a “Do-It-Yourself” course, where you can work at your own pace and self-discovery of the solutions to the homework assignments.
- It includes:
- 12 video classes designed to teach you everything you need to know about Brand Specialism and Authentically Unique Branding.
- Digital AND audio versions of Jeff’s best-selling book “Uniqueing Your Brand”
- In this Masterclass, you’ll learn how a successful business machine works:
- How to define fundamental goals and strategies and why they’re effective
- Why all creatives yearn to struggle, and why business shouldn’t.
- How to Truly understand customer, product & market
- How to Pick a strategy and stick to it (and be able to make it simple enough so mom can understand it)
- Is selling really the only “requirement” for a successful business
- Why you sell you better than anyone and how to do it – and WHY it works! (Marketing is like stage magic, it’s important that you understand how it’s done before it is fun to do.)
- How to create a target-rich environment using Jeff’s secret Aspirational Pyramid
- Learn everything needed for online success: search and social networking: what works, what doesn’t and why! – most importantly: how to separate stuff you SHOULD do from stuff you CAN do
- Mastering the effective use of your very limited resources
- Avoiding “the talent myth” which assumes that peeps make organizations smart, and more likely it’s the other way around